Check the guidance for details.
Recognizing its social responsibility for the fact that advertising activities using the Internet constitute the economic foundation that enables all kinds of digital content and network communications, the JIAA is dedicated to improving the environment for Internet advertising business, building social trust from advertisers and consumers, and ensuring that the market continues to grow healthily.
JIAA brings together all businesses engaged in Internet advertising (media companies, advertising agencies, etc.) to develop guidelines focusing on consumer protection; to establish rules and standards to facilitate business activities; to conduct surveys and studies; to carry out education and awareness efforts both within and outside the industry; and to ensure that Internet advertising proves itself worthy of public trust and continues to evolve in a healthy manner.
The JIAA Code of Conduct
June 9, 2017
- We will promote the interactive advertising business that can provide useful values to society.
- We will provide safe, secure and reliable interactive advertising from the consumer’s perspective.
- We will comply with laws and regulations, social norms and JIAA guidelines, and conduct our business with the highest ethical standards.
- We will conduct our interactive advertising business, ensuring fair and transparent transaction.
- We will respect creativity and diversity, and create a healthy and worker-friendly workplace.
- We will reject any unreasonable demands of anti-social forces, and maintain a resolute attitude against them.
The Internet Advertising Code of Ethics
May 16, 2000
- All advertisements must be worthy of public trust.
- All advertisements must be fair and true.
- All advertisements must comply with relevant laws, rules, and regulations.
- All advertisements must in no way be offensive to public order and morals.
|Name||:||Japan Interactive Advertising Association (JIAA)|
|Established||:||May 1999 as a private organization； incorporated in March 2010|
242 full members, 25 supporting members，9 associate members(as of December 1st, 2020)
|Leadership||:||Yuichi Okubo, Chairperson
Hironori Hashimoto, Senior Managing Director
Yuji Uemura, Managing Director
Katsurako Yanagida，Secretary General
|Location||:||NREG Ginza Building 7F, 7-13-5 Ginza, Chuo-ku, Tokyo, 104-0061|
JIAA launched as the Internet Advertising Association in May 1999 to ensure that the Internet would grow to be a trusted advertising medium and to provide a sound environment for businesses to thrive. It was legally incorporated in April 2010 as a general incorporated association, then in June 2015, rebranded as the Japan Interactive Advertising Association (JIAA). Most recently in January 2017, the JIAA partnered with the US-based Interactive Advertising Bureau (IAB) to be part of its global network as IAB Japan (JIAA) to enhance international collaboration.
How to Join
The JIAA membership is comprised of corporate entities and other organizations generating revenue primarily by operating Internet advertising business and other related services in Japan on a continuing basis. All members are deemed to have agreed to the association’s aims, its Code of Conduct and the Code of Ethics for Internet advertising upon joining the JIAA.
*The JIAA is not offering membership as IAB Japan.
The JIAA offers three categories of membership including Full, Supporting, and Associate Membership.
Full Members may vote at General Meetings. Supporting and Associate Members do not have voting rights but are welcomed to attend General Meetings as observers.
Corporations and other organizations having their principal places of business outside Tokyo may elect to become Associate Members instead of Full or Supporting Members.
Membership definitions, dues, benefits and services by category are provided on the following pages.
Membership Categories and Dues
|Full Membership is offered to publishers, advertising companies, and other corporations and organizations that primarily operate Internet advertising business (including media, ad networks, ad serving platforms, media reps, and ad agencies).||JPY350,000|
|Supporting Membership is offered to corporations and organizations that perform such Internet advertising services as deemed necessary by the Board of Directors to carry out its mission (but that are not eligible for Full Membership, including ad servers, data services, research and measurement firms, productions, ad operation support services).||JPY300,000|
Type A Associate
|Corporations and other organizations who are eligible for Full Membership may elect to become Type A Associate Members, if they have their principal places of business outside Tokyo.||
Type B Associate
|Corporations and other organizations who are eligible for Supporting Membership may elect to become Type B Associate Members, if they have their principal places of business outside Tokyo.||
Note:The annual dues listed above cover the period from April of the current year through March of the following year. New members joining between October and March pay one-half of the above amounts. Membership dues are not subject to taxation.
Member benefits and services
|Category||Access to JIAA Activities||Website and Publications|
Full & Supporting Membership
Membership Application Process
To become a member, you’ll be asked to submit the JIAA Membership Application Form. Your application will be reviewed by the JIAA Board of Directors. When approved by the Board, membership will be granted upon payment of dues.
If you would like to join the JIAA as a foreign corporation, please ask your Japanese subsidiary or branch to help you with your application including the submission of the required documents.
The membership application process involves several steps including the following:
To obtain a copy of the membership application form, contact the JIAA Secretariat by completing the inquiry form on our website at https://www.jiaa.org/ or by email to email@example.com. Where appropriate, we’ll be happy to visit your office to discuss in detail.
Complete the application form, affix your company stamp and return it to the JIAA Secretariat by mail.
Your application will be presented to and reviewed by the Board of Directors. Board meetings are held seven times each year.
Once the application has been approved, you will be notified of the acceptance to the JIAA and receive an invoice for the annual membership dues for the first year of your membership. Please pay the full amount due as indicated on the invoice into the JIAA designated bank account.
Upon receipt of your payment, the JIAA will send out a formal letter of acceptance to the address indicated in your application form.